Packaging Design

The color scheme plays a pivotal role in packaging design, serving as a crucial element in shaping a brand’s initial impression on customers. Getting the color palette right is of utmost importance since it can enhance a brand’s message, whereas an incorrect choice can lead to confusion and deter potential consumers.

All things have a life cycle, and packaging is no exception. Starting from the initial creation of the packaging concept to the instant it is unveiled by the customer, every stage holds significance. Packaging undergoes a series of five distinct phases, each with its own set of distinctive obstacles.