All Blog

Learn the common knowledge and find the newest trends in custom paper packaging from our blogs.

Rigid Boxes

9 Advantages of Rigid Boxes and Why You Need Them

In the world of luxury brands and retailers, rigid boxes have become an indispensable element in presenting high-end products. These elegant packaging solutions not only enhance the product’s aesthetic appeal but also offer a plethora of practical benefits, making them an essential component of any successful advertising campaign. Let’s explore these advantages and discover how they can elevate your business to new heights.

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Sustainable Packaging

Embracing the Future: Elevating Sustainable Packaging Design

Beyond being just a trendy term, “sustainability” encompasses much more than environmental concerns. Prioritizing sustainable packaging is not only ethically responsible but also smart for businesses, as it leads to a host of practical and tangible economic advantages. In 2020, over 60% of consumers actively sought out environmentally friendly products and recycling options, as reported by McKinsey.

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Promotional Packaging

4 Inquiries to Pose while Strategizing Your Promotional Packaging

Utilizing innovative product packaging in promotional merchandise is an incredibly effective approach. The purpose of giveaways, gifts, and other promotional items is to foster positive relationships with both potential and existing customers, while simultaneously enhancing a brand’s reputation in comparison to its competitors.

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Product Packaging

5 Pitfalls to Avoid When Revamping Your Product Packaging

Similar to various other aspects, packaging also requires occasional upgrades. There are several compelling reasons why a change in packaging may be necessary, such as significant shifts in product strategy, the need for visual coherence across different products or product lines, sales performance imperatives, venturing into new markets, or an outdated design that no longer resonates with the target consumer base. These factors often serve as catalysts, propelling brand managers and packaging designers on a transformative journey to revamp a product’s packaging.

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Structural Packaging Design

Unveiling the Advantages of Structural Packaging Design

In a fiercely competitive market, it is essential for businesses to ensure their product distinguishes itself to consumers. A remarkable packaging design serves as an effective means to attract consumer interest. Therefore, how can brands develop packaging that is both unforgettable and of superior quality? The creation of a superior structural packaging design significantly contributes to the production of a successful product.

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The Role of Packaging in Establishing Brand and Product Trustworthiness in the Online Sphere

Thoughtfully crafted and branded packaging holds immense potential in elevating the customer experience, leaving an indelible impression. While the consumer acquires your product as the main purchase, it typically resides discreetly within a container. Surprisingly, it is the packaging that often serves as the ultimate catalyst for closing the sale. In the realm of online shopping, where customers are presented with an extensive array of options, the art of presentation can be the differentiating factor between fostering customer loyalty and losing them to competitors.

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High-End Product Packaging

Is Cost-Effective Achievable in High-End Product Packaging

In the realm of exquisite products, it’s undeniable that the external packaging should mirror the exceptional quality found within. Yet, finding the right equilibrium between luxury and cost can pose a challenge. Luxury brands and products call for a meticulous packaging strategy that adheres to brand guidelines, but is it possible to achieve this while remaining cost effective?

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Festive Packaging Concepts

Five Festive Packaging Concepts for the 2023 Holiday Season

During the festive season, when shoppers are in a buying mood, it’s essential to integrate your packaging into the overall product experience. By leveraging customized options, you have the opportunity to forge a lasting and remarkable connection with your customer base, motivating them to choose your product for their gift-giving needs.

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Ideal Packaging Solution

Selecting the Ideal Packaging Solution for Your Product

The realm of packaging is vast and may initially appear daunting to navigate. With a plethora of options available, crafting captivating and imaginative packages to safeguard your valuable goods can be a stimulating endeavor. However, beyond the realm of aesthetics, the perfect product package design should also take into account sustainability, functionality, brand image, and the appeal to your target audience.

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Packaging Design

7 Striking Trends in Color Effects for Packaging Design

The color scheme plays a pivotal role in packaging design, serving as a crucial element in shaping a brand’s initial impression on customers. Getting the color palette right is of utmost importance since it can enhance a brand’s message, whereas an incorrect choice can lead to confusion and deter potential consumers.

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